Image material appeals

Image material appeals

Photos and videos attract. A striking image with your title can already encourage the opening of the newsletter. For example, it can also be interesting to add photos of employees at the bottom of the letter to give your organization a face. That is especially nice if you intend to be entertaining with your letter.

Sharing is caring

Usually a 'newsletter program' also automatically creates an online version of the newsletter. You can also easily share the URL of that version on social media. That way you reach an audience that reads its e-mails less frequently or people who have not yet subscribed to your newsletter.
 Make it personal
Name people by name. A personal address attracts!

Good timing

We cannot stick to a specific hour on this. The perfect time depends on the target group to the target group. So try to know when your target audience is online and plan it.

An attractive layout

When people open your newsletter, they are supposed to recognize your company immediately. Continue your branding in the letter! You can do this by using the same colors and adding your logo.

Measuring is knowing

View your results and find out who reads your newsletter and which news items are clicked the most. If you analyze that, you can respond to it and adjust your strategy time and time again to ultimately generate more conversions.
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