Image marketing: the importance of visual

Image marketing: the importance of visual

Logo and corporate identity

Sorry, it's the nature of the beast; we do judge a book by its cover. Superficiality may not be a nice feature, but you are judged by how you look. It happens quickly, automatically and often unconsciously. Your logo and corporate identity are the basis of your visual communication. An attractive and immediately recognizable logo, a beautiful website, a catchy business card, ...; make a good first impression with your target group. This gives a sense of confidence and will lead to more leads. A strong visual identity is also easily instilled in and later recognized by your target group.

Illustrations

Visual communication is not limited to photos. Illustrations or abstract graphic elements are also eligible as visual material. A combination of photos and illustrations is perfectly possible. A specific style provides an atmosphere that suits your company. For example authenticity, playfulness, creativity, ... Unlike a stock photo, an illustration is always customized and applicable. Suppose you have a service that is difficult to visualize, then an illustration can be the solution because really everything can be drawn. Moreover, the styles are so varied that you will certainly find something that fits your company.

Infographics

Infographics can transfer a lot of information 'compactly'. Ideal if you want to transfer a lot of data and information to your target group. An infographic is processed by the brain faster than a running text. The information is compact, structured and attractive and therefore the ideal tool to help your target audience remember something. The results of surveys, surveys or even facts are very suitable for packaging in a single image. 

Character development

we give your company an accessible appearance and ensure recognisability. Just think of the M&M males, the 'bol' male of 'bol.com', Mr. Clean, ... Characters can be animals, people or even personified objects. Of course, a mascot cannot be used for every company (think of law firms, accountants, funeral directors, etc.), but if a playful approach can appeal to the target group, a mascot as a marketing tool will be a great success. It makes your branding a lot more personal and you can provoke more engagement with it. 

Animation and video

Informing, convincing, inspiring, evoking emotions? Through a well-developed script and perfect execution of an animation or video, you can communicate a lot in a short period of time. (e.g. 30 seconds). We love moving images and they stand out even more among static visuals. Moreover, an extra dimension is often added to image and text, namely 'sound'. The combination of these three factors ensures that more emotions are evoked and it is precisely emotions that are decisive in a purchasing process. 
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