How a corporate identity means added value for your company

How a corporate identity means added value for your company

STRENGTHENS YOUR IDENTITY

You want a logo and corporate identity that reflects your core values ​​and vision so that customers know exactly who you are, what your company stands for and which image you radiate.

ATTRACT THE RIGHT TARGET PUBLIC

Your company has a target group and values ​​in mind, translated into a logo and corporate identity. The better the target group can identify with the values ​​that your company represents, the easier it will be to purchase.

INCREASE YOUR RECOGNIZABILITY

All media expressions of your company must be structured in one consistent style. Put all your documents together (business card, letterhead, website, flyer, ...). Does your flyer look completely different than your website? Then this is confusing for your customers. You are only doing well if your visual elements evoke the same appearance! After all, your target group only needs to see one house style document in order to recognize another later.

TRUST

If your recognizable corporate identity returns everywhere, this trust builds up with the public. (Do you dare to order your shoes online at a totally unknown shop? Or are you going back to Zalando anyway?)

CREDIBILITY

Tell a logo and corporate identity at a glance: this is a professional company and not that. With this, your credibility stands or falls.

DISTINCT YOU FROM COMPETITORS

A good corporate identity is a perfect reflection of who you are and want to be. It's supposed to be authentic. Therefore, play your unique trumps to distinguish yourself from your competitors, because this attracts customers who fit your company.

LAUNCH AT THE RIGHT TIME

When is it best to launch a (new) corporate identity?
At the start of your business
In the event of a merger or acquisition
If you don't appeal to the right audience with your current positioning
If the corporate identity is dated
When changing business activities (extra services, ...)
With a name change
If the current house style is not consistently structured
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