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Image material appeals

Image material appeals Photos and videos attract. A striking image with your title can already encourage the opening of the newsletter. For example, it can also be interesting to add photos of employees at the bottom of the letter to give your organization a face. That is especially nice if you intend to be entertaining with your letter. Sharing is caring Usually a 'newsletter program' also automatically creates an online version of the newsletter. You can also easily share the URL of that version on social media. That way you reach an audience that reads its e-mails less frequently or people who have not yet subscribed to your newsletter.  Make it personal Name people by name. A personal address attracts! Good timing We cannot stick to a specific hour on this. The perfect time depends on the target group to the target group. So try to know when your target audience is online and plan it. An attractive layout When people open your newsletter, they are supposed to r
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Tips for the perfect digital newsletter

Tips for the perfect digital newsletter 1. Trigger with the title The subject line is the most important in your newsletter. Trigger readers with an important news item or list some important keywords. In particular, it is of great importance that the recipient is triggered by this rule to click the letter open. 2. Do not turn around the pot Newsletters are usually short and powerful. Readers go through the letter because they want to get information quickly at a glance. We read more slowly online and we are impatient. So don't turn around the pot and get straight to the point! 3. Content is king You can now still have a catchy title, the intention is that the content ultimately meets what the reader expects. So unpack with your knowledge and respond with your content to what your target group wants. Of course, do not give a large piece of content at once. As already mentioned in tip two, newsletters should be short and powerful and it is better to split your informat
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The importance of good photos on your website

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The importance of good photos on your website Also, think carefully about your visual content Good, professional photos attract attention on the one hand, but they also come across as more credible. When choosing good images for your website, you still have to take a few things into account. Google Images is a way to get ideas, but you can usually not 'rights-free' from the web. The quality of your visual content is of great importance. A non-professional photo is quickly recognized by the resolution, the exposure, the composition, and so on. If you as a company choose to use your own photos, make sure that they are taken by a professional photographer. The use of stock photos is a good alternative if you do not use your own photos and want to avoid Google Images. There are various databases in which you can find professional and 'duty-free' photos per the theme. Some of those databases are free, but there are also fees. Good photos can determine a large
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How a corporate identity means added value for your company

How a corporate identity means added value for your company STRENGTHENS YOUR IDENTITY You want a logo and corporate identity that reflects your core values ​​and vision so that customers know exactly who you are, what your company stands for and which image you radiate. ATTRACT THE RIGHT TARGET PUBLIC Your company has a target group and values ​​in mind, translated into a logo and corporate identity. The better the target group can identify with the values ​​that your company represents, the easier it will be to purchase. INCREASE YOUR RECOGNIZABILITY All media expressions of your company must be structured in one consistent style. Put all your documents together (business card, letterhead, website, flyer, ...). Does your flyer look completely different than your website? Then this is confusing for your customers. You are only doing well if your visual elements evoke the same appearance! After all, your target group only needs to see one house style document in order to recog
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Image marketing: the importance of visual

Image marketing: the importance of visual Logo and corporate identity Sorry, it's the nature of the beast; we do judge a book by its cover. Superficiality may not be a nice feature, but you are judged by how you look. It happens quickly, automatically and often unconsciously. Your logo and corporate identity are the basis of your visual communication. An attractive and immediately recognizable logo, a beautiful website, a catchy business card, ...; make a good first impression with your target group. This gives a sense of confidence and will lead to more leads. A strong visual identity is also easily instilled in and later recognized by your target group. Illustrations Visual communication is not limited to photos. Illustrations or abstract graphic elements are also eligible as visual material. A combination of photos and illustrations is perfectly possible. A specific style provides an atmosphere that suits your company. For example authenticity, playfulness, creativity, .
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